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Being notified of replies to my comments is a feature I've found to be annoyingly absent for a good long while now, especially so for a website of this stature. When I have gone looking for discussions about this in the past, I came across a fair few threads where Wowhead staff said it wasn't a priority, but that was years ago.
I did, however, also find one such request from about half a year ago, and the answer was again the same. Still not a priority, and there hasn't been a chance to implement it yet.
Why is this the case? This is a massive website with a ton of traffic and official endorsement by Blizzard. How can it be that after years, there is still no estimate on when such a vital feature will be added? How can it be that there just hasn't been any chance to do it?
You even have your very own merch store, yet you can't implement something like that? Or worse, you can't even tell us why you cannot implement it.
It's something we've wanted to do for a long time, but we have limited resources and time to dedicate to "wish list" items like this. We have to prioritize. We're even busier these days because we're essentially running two sites, and soon a third: Classic, Retail and soon to add TBC.
We're a small team. Being officially endorsed by Blizzard does not result in additional funds or resources, they don't pay us anything for the work we do.
You mentioned our merch store. I 100% handle every single bit of that out of my home. I'm not a developer. My time and efforts aren't being utilized for merch instead of implementing a comment reply notification system.
All that said, not too long ago, we implemented browser/device notifications for news. This was the beginning of creating the underlying mechanisms necessary to add notifications for other site activity, like comment replies. I wouldn't say it's going to happen soon™ but we're doing our best.
Thank you for your continued patience.
Man, that's crazy. I don't understand how such a popular website can be run by such a small team. I respect that, and I want to thank you for clearing that all up. Now it finally makes sense to me why a feature like that is missing.
Shame that Blizzard isn't funding you, but maybe that is for the best. Cheers.
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